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What you need to know about the European Accessibility Act (EAA)

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What is the European Accessibility Act?

The European Union (EU) initiated the European Accessibility Act (EAA) which took effect in April 2019. In 2022, EU member states translated and adopted the directive into their national laws. Germany, for example, implemented the EAA via the Barrierefreiheitsstärkungsgesetz (Accessibility Strengthening Act) on Jul 22, 2021.

EEA is a directive designed to enhance the European single market by eliminating barriers caused by diverse regulations in Member States. Effective from June 28, 2025, it requires most digital products to comply with WCAG 2.1 level AA accessibility standards.

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How Mobizcorp supports full accessibility and EAA-compliance for your online business

Accessibility changes are coming – is your online store prepared? Leverage our two-decade expertise and knowledge to get started with an initial accessibility audit and addressing all the discovered issues. From implementation to continuous integration, Mobizcorp’s expert teams support your storefront to remain fully compliant and accessible according to the latest regulations in the EAA.

Our step-by-step guide to make your storefront accessible

Getting and staying compliant is not an easy endeavor. You have to make sure that your current storefront implementation is accessible. In addition, you have to ensure that your storefront stays accessible even after you add changes to your storefront.
The following step-by-step guide will enable you to achieve and maintain accessibility compliance.

01

Accessibility audit

Audit your current storefront and find all issues preventing you from being compliant.

02

Fix accessibility issues

Resolve all identified accessibility issues, including coordination with third-party integrations if they create accessibility challenges.

03

Improve development process

Update your development process to ensure that new changes do not introduce new accessibility issues.

04

CI/CD

Implement accessibility testing in your continuous integration and deployment process.

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The Importance and Benefits
of Accessible Websites

Besides ethical & social responsibility and legal compliance, having an accessible shop, bank or any other online business has many other advantages.

Inclusivity & broader market reach

Accessibility conformance ensures eCommerce websites serve all users, including those with disabilities, promoting inclusivity and broadening your audience reach.

Improved User Experience

Enhanced overall experience results in higher customer satisfaction and retention.

Improved ranking & SEO performance

Crawlers have it easier to crawl your accessible storefront.

Competitive advantage

An accessible website allows your online business to stand out from the competition and provides a significant advantage in the digital landscape where full accessibility is the new norm.

Guide to digital accessibility, WCAG and EAA - FAQ

The WCAG is an international standard created by the Web Accessibility Initiative (WAI), an initiative of the World Wide Web Consortium (W3C). The WCAG standardizes information on how to make web content more accessible to people with disabilities and includes guidelines organized under 4 principles: perceivable, operable, understandable, and robust. It is highly likely that if your storefront is compliant with the Web Content Accessibility Guidelines (WCAG) it will also be compliant with the implemented EAA. Therefore, Mobizcorp recommends implementing all needed accessibility features to be fully compliant with WCAG 2.1.

The European Accessibility Act (EAA) applies to all companies based in the EU or companies whose target audience is in the EU. The only exceptions are microenterprises with less than ten employees and an annual turnover of less than EUR 2 million. After June 28, 2025, new private eCommerce offerings, operating systems, all electronic and digital banking services (including ATMs), electronic communications, audiovisual media, e-books, and passenger transportation services must be accessible in accordance with the accessibility standard.

The act has direct consequences for online shops, which are required to provide an accessible storefront to their customers as of Jun 28, 2025. That means that eCommerce must be accessible to all people with disabilities, hearing impairments, blind persons, and the elderly. Therefore, individuals, regardless of disability, will be able to fully participate in the digital economy and society. Implementing the accessibility guidelines will also enhance your sites user experience and navigation for all users, leading to better search engine rankings.

Lawmakers typically reference WCAG as a way to implement web accessibility. For example, the US government directly references WCAG in their guidance on web accessibility and the ADA. Also, all official sites of the EU institutions follow the WCAG.

Even if you are not based in the EU nor target EU citizens, you should care for accessibility. There are many benefits besides complying with policies. In addition, there are many countries that also enforce accessible storefronts. Such policies also enable digital products to be accessible to everyone, regardless of their abilities.

There will be initial costs for the audit as well as for fixing all found issues besides setting up all processes and automation to ensure that your storefront stays accessible. On the other side, you can also expect to get a return on your investment due to the broader target group and an improved user experience and SEO. You might also save costs resulting from legal disputes if you do not comply with accessibility laws.

Mobizcorp can assist you in your journey of becoming accessible. Having years of experience in implementing accessible storefronts, Mobizcorp can create an initial accessibility audit of your storefront. Our experts can also fix all found issues in the audit and help you set up a development and continuous integration and deliver process which ensures that you will stay accessible.

Start your journey to a more accessible future now

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