Reitmans
Industry: Premium Fashion
Founded in 1926 and following decades of growth and transformation to adapt to the ever-changing retail landscape, Reitmans has evolved to one of Canada’s largest fashion retailers. Reitmans operates three different brands: Reitmans, Penningtons and RW&CO. serving Canadian women and men with more than 400 stores and across eCommerce channels.
With the dedication to providing affordable fashion and exceptional customer service, Reitmans is committed to ensuring creativity, quality, and innovation at the forefront of its brands.
With annual sales exceeding CAD 660 million, Reitmans has an integrated solution, consisting of an online store, CRM, ERP and retail stores, to offer their customers a superior shopping experience. The company’s eCommerce business has grown exponentially in recent years and as a part of the further transformation, Reitmans has also launched an online marketplace for women’s clothing.
We empower your retail brand to achieve digital commerce success and to provide state-of-art shopping experiences for your customers worldwide.
Nathalie Belanger | VP E-Commerce at Reitmans
Initial Salesforce Commerce Cloud project
The initial launch of Reitmans.com was followed by four additional brands and associated stores based on the Salesforce Commerce Cloud: Penningtons, Addition Elle, RW&CO and Thyme Mobizcorp implemented a complex promotion logic with an external promotion feed and, by integrating the Oracle RightNow service cloud, allowed for synchronization of all customer data.
Mobizcorp also provided the support for the United States rollout, including currency, tax and cross-border handling, and special adjustments for the American market.
Marketplace launch
In 2023, the new Mirakl-powered marketplace solution for Reitmans was launched which will further transform how customers shop their online stores and, in turn, how their business advances into the future. Already the largest women’s clothing specialty retailer in Canada, the RCL Market will now allow Reitmans to further transform the way their customers shop online – offering them a greater selection, at competitive prices, in one convenient location.
RCL Market offers handpicked products from trusted partner brands – many of whom are part of the Mirakl Connect ecosystem of high quality, curated sellers. Shoppers can now enjoy a tailored shopping experience and the same dedicated service all in one place.and browse a selection of products that complement the existing offerings of Reitmans' three powerful brands: Reitmans, Penningtons, and RW&CO.
BOPIS implementation & Checkout redesign
Mobizcorp assisted Reitmans in the implementation of BOPIS into their omnichannel retail strategy to align with changing consumer behavior. In addition, Mobizcorp experts tailored the checkout process including the cart redesign.
The project entailed a complete makeover, drastically changing the styles to improve the user experience. As a result, adding a product to the cart displays a dialog with Salesforce Einstein recommendations for cross-selling, the UX of the cart page was updated and optimized as well as the checkout steps were split into different pages.
Mobizcorp has successfully completed a payment provider transition to a new global PSP solution for Reitmans' brands. Now, Reitmans' stores provide an expanded range of payment options, enhanced payment processing and fraud prevention as well as optimized checkout processes to drive higher conversion rates.
Constantly improving the online store functionality and integrations with the ongoing support of Mobizcorp, Reitmans is empowered to realize their strategic eCommerce ambitions and to strengthen customer experiences. With the leverage of the latest technologies, Reitmans online store always delivers the highest standards of the seamless omnichannel shopping experience to their customers.
In addition, the RCL Market now offers Reitmans' customers to discover a curated selection of new styles from trusted brands in various categories such as maternity, beauty, home & more.
Nathalie Belanger | VP E-Commerce at Reitmans
Initial Salesforce Commerce Cloud project
The initial launch of Reitmans.com was followed by four additional brands and associated stores based on the Salesforce Commerce Cloud: Penningtons, Addition Elle, RW&CO and Thyme Mobizcorp implemented a complex promotion logic with an external promotion feed and, by integrating the Oracle RightNow service cloud, allowed for synchronization of all customer data.
Mobizcorp also provided the support for the United States rollout, including currency, tax and cross-border handling, and special adjustments for the American market.
Marketplace launch
In 2023, the new Mirakl-powered marketplace solution for Reitmans was launched which will further transform how customers shop their online stores and, in turn, how their business advances into the future. Already the largest women’s clothing specialty retailer in Canada, the RCL Market will now allow Reitmans to further transform the way their customers shop online – offering them a greater selection, at competitive prices, in one convenient location.
RCL Market offers handpicked products from trusted partner brands – many of whom are part of the Mirakl Connect ecosystem of high quality, curated sellers. Shoppers can now enjoy a tailored shopping experience and the same dedicated service all in one place.and browse a selection of products that complement the existing offerings of Reitmans' three powerful brands: Reitmans, Penningtons, and RW&CO.
BOPIS implementation & Checkout redesign
Mobizcorp assisted Reitmans in the implementation of BOPIS into their omnichannel retail strategy to align with changing consumer behavior. In addition, Mobizcorp experts tailored the checkout process including the cart redesign.
The project entailed a complete makeover, drastically changing the styles to improve the user experience. As a result, adding a product to the cart displays a dialog with Salesforce Einstein recommendations for cross-selling, the UX of the cart page was updated and optimized as well as the checkout steps were split into different pages.
Mobizcorp has successfully completed a payment provider transition to a new global PSP solution for Reitmans' brands. Now, Reitmans' stores provide an expanded range of payment options, enhanced payment processing and fraud prevention as well as optimized checkout processes to drive higher conversion rates.
Constantly improving the online store functionality and integrations with the ongoing support of Mobizcorp, Reitmans is empowered to realize their strategic eCommerce ambitions and to strengthen customer experiences. With the leverage of the latest technologies, Reitmans online store always delivers the highest standards of the seamless omnichannel shopping experience to their customers.
In addition, the RCL Market now offers Reitmans' customers to discover a curated selection of new styles from trusted brands in various categories such as maternity, beauty, home & more.
Nathalie Belanger
VP E-Commerce bei Reitmans
These were very successful launches for us, and I can’t tell you how pleased we are with the results! You and your team did a fantastic job in accommodating a very tight timeline and turning around all of the updates that we requested. We launched with no issues and received great feedback. I would like to thank the Mobizcorp team for its continued support with dedication and passion that made our success possible. We are happy to have a strong experienced partner to work alongside for the ongoing business.
WHAT WE DID
INITIAL SALESFORCE COMMERCE CLOUD PROJECT
The initial launch of Reitmans.com was followed by four additional brands and associated stores based on the Salesforce Commerce Cloud: Penningtons, Addition Elle, RW&CO and Thyme. Mobizcorp implemented a complex promotion logic with an external promotion feed and, by integrating the Oracle RightNow service cloud, allowed for the synchronization of all customer data.
Mobizcorp also provided support for the United States rollout, including currency, tax, and cross-border handling, and special adjustments for the American market.
MARKETPLACE LAUNCH
In 2023, the new Mirakl-powered marketplace solution for Reitmans was launched which will further transform how customers shop their online stores and, in turn, how their business advances into the future. Already the largest women’s clothing specialty retailer in Canada, the RCL Market will now allow Reitmans to further transform the way their customers shop online – offering them a greater selection, at competitive prices, in one convenient location.
RCL Market offers handpicked products from trusted partner brands – many of whom are part of the Mirakl Connect ecosystem of high quality, curated sellers. Shoppers can now enjoy a tailored shopping experience and the same dedicated service all in one place.and browse a selection of products that complement the existing offerings of Reitmans' three powerful brands: Reitmans, Penningtons, and RW&CO.
Since going live, customer reaction has been extremely positive. With a growing list of sellers and brands, this is just the beginning of the company’s journey in the marketplace space.
BOPIS IMPLEMENTATION, CHECKOUT REDESIGN & PAYMENT PROVIDER SWITCH
Mobizcorp assisted Reitmans in the implementation of BOPIS into their omnichannel retail strategy to align with changing consumer behavior. In addition, Mobizcorp experts tailored the checkout process including the cart redesign.
The project entailed a complete makeover, drastically changing the styles to improve the user experience. As a result, adding a product to the cart displays a dialog with Salesforce Einstein recommendations for cross-selling, the UX of the cart page was updated and optimized as well as the checkout steps were split into different pages.
Mobizcorp has successfully completed a payment provider transition to a new global PSP solution for Reitmans' brands. Now, Reitmans' stores provide an expanded range of payment options, enhanced payment processing and fraud prevention as well as optimized checkout processes to drive higher conversion rates.
Since 2010, Mobizcorp has been supporting the growth of the Reitmans’ online store running on the Salesforce Commerce Cloud.
SUCCESS STORY
Constantly improving the online store functionality and integrations with the ongoing support of Mobizcorp, Reitmans is empowered to realize their strategic eCommerce ambitions and to strengthen customer experiences. With the leverage of the latest technologies, Reitmans online store always delivers the highest standards of the seamless omnichannel shopping experience to their customers.
In addition, the RCL Market now offers Reitmans' customers to discover a curated selection of new styles from trusted brands in various categories such as maternity, beauty, home & more.
