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Stylefile

Industry: SPORTSWEAR & SNEAKERS, GRAFFITI SUPPLIES

STYLEFILE the streetwear store with over 170 brands offering sneakers, clothing, accessories and everything around graffiti for city dwellers. The brand of Publikat GmbH was successfully established in 1999 and is now part of SIGNA Sports United and is the leading streetwear store in Europe. 

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"We have successfully completed the migration to the Commerce Cloud with the help of Mobizcorp and can now continue on our planned growth path."

Dominic Hoffmann | COO, Publikat GmbH
In order to live up to the brand promise to the young target group and to support the rapid company growth, a new, responsive store based on the Salesforce Commerce Cloud needed to be developed and implemented.

Besides establishing the conception, Mobizcorp implemented the new webshop look. The complete product range for Germany is available at www.stylefile.de. In addition, stores for five more countries were launched.
In order to give the legacy of Stylefile a new shine, the comprehensive range of sneakers and streetwear in addition to graffiti supplies such as markers or spray cans in all color variations were to be clearly displayed and made easy to order.

The extensive catalog as well as many other data deliveries are carried out through the Mulesoft Anypoint platform. This data and integration layer enables high-performance and uniform data validation, transformation and import. The store and other marketplaces are thus automatically served by it.

Personalized customer communication is guaranteed by the bidirectional integration and use of Emarsys Marketing Platform. The new online store offers innovative display, search and filter functions, and is fully responsive and optimized for the young target group.
After a successful and timely launch, the new store was very positively accepted by over five million visitors. New intuitive filter options help to search for specific brands, colors, sizes and styles and thus quickly find the desired item among hundreds of sneaker models.

With the support of Mobizcorp, Stylefile can now offer its customers a fast and modern online store look with numerous services and diverse convenience features based on the Salesforce Commerce Cloud.
"We have successfully completed the migration to the Commerce Cloud with the help of Mobizcorp and can now continue on our planned growth path."

Dominic Hoffmann | COO, Publikat GmbH
In order to live up to the brand promise to the young target group and to support the rapid company growth, a new, responsive store based on the Salesforce Commerce Cloud needed to be developed and implemented.

Besides establishing the conception, Mobizcorp implemented the new webshop look. The complete product range for Germany is available at www.stylefile.de. In addition, stores for five more countries were launched.
In order to give the legacy of Stylefile a new shine, the comprehensive range of sneakers and streetwear in addition to graffiti supplies such as markers or spray cans in all color variations were to be clearly displayed and made easy to order.

The extensive catalog as well as many other data deliveries are carried out through the Mulesoft Anypoint platform. This data and integration layer enables high-performance and uniform data validation, transformation and import. The store and other marketplaces are thus automatically served by it.

Personalized customer communication is guaranteed by the bidirectional integration and use of Emarsys Marketing Platform. The new online store offers innovative display, search and filter functions, and is fully responsive and optimized for the young target group.
After a successful and timely launch, the new store was very positively accepted by over five million visitors. New intuitive filter options help to search for specific brands, colors, sizes and styles and thus quickly find the desired item among hundreds of sneaker models.

With the support of Mobizcorp, Stylefile can now offer its customers a fast and modern online store look with numerous services and diverse convenience features based on the Salesforce Commerce Cloud.

Dominic Hoffmann

COO, Publikat GmbH

We have successfully completed the migration to the Commerce Cloud with the help of Mobizcorp and can now continue on our planned growth path.

WHAT WE DID

CHALLENGE & SOLUTION

In order to live up to the brand promise to the young target group and to support the rapid company growth, a new, responsive store based on the Salesforce Commerce Cloud needed to be developed and implemented.

Besides establishing the conception, Mobizcorp implemented the new webshop look. The complete product range for Germany is available at www.stylefile.de. In addition, stores for five more countries were launched.

SPECIAL FEATURES

In order to give the legacy of Stylefile a new shine, the comprehensive range of sneakers and streetwear in addition to graffiti supplies such as markers or spray cans in all color variations were to be clearly displayed and made easy to order.

The extensive catalog as well as many other data deliveries are carried out through the Mulesoft Anypoint platform. This data and integration layer enables high-performance and uniform data validation, transformation and import. The store and other marketplaces are thus automatically served by it.

Personalized customer communication is guaranteed by the bidirectional integration and use of Emarsys Marketing Platform. The new online store offers innovative display, search and filter functions, and is fully responsive and optimized for the young target group.

SUCCESS STORY

After a successful and timely launch, the new store was very positively accepted by over five million visitors. New intuitive filter options help to search for specific brands, colors, sizes and styles and thus quickly find the desired item among hundreds of sneaker models.

With the support of Mobizcorp, Stylefile can now offer its customers a fast and modern online store with numerous services and diverse convenience features based on the Salesforce Commerce Cloud.

Alexander Wang

DAVIDsTEA

Reitmans

Marc O’Polo