Omnichannel retail enables businesses to engage customers through multiple digital and physical touchpoints as a result delivering seamless customer experience regardless of if the customer is shopping on a desktop, mobile, marketplace, or in a brick-and-mortar store. With omnichannel technology, businesses can automate their workflow, scale, and deliver a consistent customer experience at every touchpoint. Such technology allows bringing together the data streams generated from both physical and digital channels into a single, central system. This requires the integration of both back-end and customer-facing systems into a single platform.